Uniform dating online uk
Within two months we had massively reduced their cost per acquisition (IPJ), lowered the CPT and allowed them to increase their investment in advertising by 500%.
By constantly analysing ROI data against TV Spots, Channels and Genres and changing audiences regularly, we were able to minimise Impacts Per Joiner and ultimately customer types, thus increasing yields across the board.
Media Campaign, subsequently re-pitched and won the Cupid buying account after the completion or the sale.
Cupid plc was the owner and operator of multiple high-volume online dating websites, covering the range from mainstream to niche audiences.
Within two years Uniform Dating were spending £300,000 per month on Television, linked with a planned online PPC campaign.
Now with very profitable returns, the owners of the company were able sell the business for an 8 figure sum to Cupid PLC.
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