Push pull effect dating
We think we are loved and accepted, and then the rug gets pulled and we begin to doubt our perceptions. I thought they liked me but now I don’t understand why they have changed their attitude and behaviour towards me?
This situation can be very confusing for mentally healthy and balanced people. The perceived rejection causes the receiver of the push-pull behaviour to do their best to regain the love and attention they felt in the beginning.
Of course some people thrive on this dynamic but the truth is that no one’s emotions can withstand this kind of emotional roller coaster indefinitely. emotions become frayed and insecurities become insurmountable.
An example of this is Dell's build to order supply chain.
The pusher then seems to lose interest and pulls away causing the other partner to immediately wonder what they have done wrong.