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Still others rely solely on paid membership subscriptions.
Opinions and usage of online dating services also differ widely.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.A great diversity of online dating services currently exists (see Comparison of online dating services).Some have a broad membership base of diverse users looking for many different types of relationships.A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
Most services also encourage members to add photos or videos to their profile.