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Out of curiosity, I gave her profile a look and saw that not only did she list herself as single, but she was also a frequent user of the site, having last been online within an hour of when I visited her profile.
This was the same girl who, when I met her, was talking about her boyfriend as if she planned on marrying him some day.
China’s largest site, Jiayuan.com, ran into a huge PR problem in 2011 when a man swindled a woman he met on the site.
This incident intensified Jiayuan’s more general reputational problems due to lying on its site.
A company has to design the site, the user interface, and the matching algorithm.
Though a site needs to add more servers as it grows, scaling is a relatively easy and low cost proposition if customers start arriving in large numbers.
An American site would have to either pay high American wages to the people who verify users’ information or they would have to expend a great deal of resources setting up an offshore operation which, though cheaper, would create concerns regarding security and identity theft.
Second, Jiayuan may have implemented their verification system simply due to the bad luck of a few scandals attached to their site.