Law of scarcity dating


01-Mar-2019 22:56

We panic, get jealous and sometimes (out of fear) end the relationship.We feel that the other person is “better” than us when most of the time, the only reason they are better than us is in their ability to demonstrate that they are “one-of-a-kind”.The problem is, if you don’t do it right, it’s pretty meaningless (or worse, you trigger a psychological backfiring and hurt sales).Scarcity is the phenomenon where, when a product or service is limited in availability (or perceived as being limited), it becomes more attractive.For example, there was a study where women were shown a photograph of their potential dream man.

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If something is rare, or unattainable, we want it more.

It’s a cultural trope to “want what you can’t have,” but it’s also a principle based in decades of psychological research.