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The survey methodology initiated a high response rate from The Hookup subscribers.The survey was able to provide data about subscribers in a short time period at minimal cost.The app is available for all major mobile platforms including i OS, android, Windows Phone 7, Symbian, Nokia Series 40(Java), in addition to Black Berry (in private Beta).This year in July, BSB, the joint venture between Bharti Enterprises and Softbank (Japan), launched an application called Hike in beta, a peer to peer (p2p) messaging application which uses both data and SMS to deliver messages.In November 2011, Jaxtr, an Internet Telephony startup which was acquired by Sabeer Bhatia’s Sab Se Technologies in June 2009, was relaunched as Jaxtr SMS, a mobile app that allows users to send national and international text messages for free.Jaxtr SMS allows users to send SMS’s to their friends and family irrespective of whether they have the app installed or not, although they would need to install the app to reply, free of charge, through the service.All subscribers of The Hookup were sent four survey questions via SMS about age, gender, location, referral source and behavior change.An incentive was offered for completing the survey and an opt-out option was provided in the initial message.
Its Doodle pad allows users to draw any shape and share it with their friends from within the app.
Of the responses, 85% were received in the first two hours of the initial request.
Respondents who answered the question about behavior change, 90% reported having made some positive change since subscribing to Hookup, including getting tested for STDs and HIV.
Availability: Currently, Hook Up is available on Android and Media Tek platforms.
As of now, the Hook Up app is currently available on Micromax devices such as A57 Ninja 3.5, A87 Ninja 4.0, Q34 and X335 and other Android devices.The messaging app integrates SMS and IM chat app and allows Hook Up users to send SMSes to a non-Hook Up user free of charge.