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While the haters flooded social media, they might actually be in the minority.Between its network effect, international appeal, and the fact that many of Facebook’s matches will be at least partially based on IRL interactions — for example by attending the same event — Facebook’s dating operation could be the dating app to rule them all.
"There are 200 million people on Facebook who list themselves as single," CEO Mark Zuckerberg said at the company's annual F8 developer conference.
Facebook Dating offers a less random shopping experience, that could potentially solve that issue. As indicated by the international roll-out, dating on Facebook is an easier sell overseas, where people have had less time to get used to using Facebook in certain contexts.
The more than 2 billion Facebook users also make the platform a massive dating pool in a time where a large portion of relationships begin online. Maria Avgitidis, founder and CEO of matchmaking service Agape Match, tells “Take Greece for instance.
It’s tough to say whether the service will catch on (especially with younger users who are moving away from the platform), and it’s not clear when it’ll spread into other countries.
One thing’s for sure: it’ll present us with some uncharted territory where human interactions are concerned.
At its annual developers conference this week, the social media giant announced the next step in its mission to help you find love: the addition of a “Secret Crush” feature.