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For this reason, it’s incredibly important to optimize your landing page for mobile-friendly viewing. It was projected that this number would increase to a whopping 162 million by 2019.Statistics have reported that in 2015 there were about 120 million mobile users in the U. In a Survey Monkey and i Acquire study of mobile shopping behavior, it was found that: This means that 4 out of 10 visitors will exit your landing page and go to your competitor if you don’t make it user-friendly on mobile phones.Take a quick look at your landing page and see how many objects are needed for a complete page load. Having loads of design elements may dazzle the user, but chances are that they won’t wait for it to all load up.Instead of loading it up with gorgeous design, why not opt for speed?There are plenty of ways to speed up your landing page.First, you can scale your images accordingly so they are quicker to load.
Find out what they did right, analyze what they can improve on and apply it to your own landing pages.I’d recommend taking one element in your low-performing page and do some split testing.