Dating headline questions
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is.
You might as well toss out the effort you spent writing it and setting up your campaign.
If you have an Ad Words account, you can use their Keyword Planner (under “Tools” “Keyword Planner”).
Type in some potential keywords to get an idea of their volume, and target terms with medium to high search volume.
Think about ways to spice your title up, and word it in a way that instantly draws readers in.
Making a bold, opinionated or controversial statement is a sure way to do this.
“Numbers work well in headlines because humans like predictability and dislike uncertainty,” says Buffer’s Courtney Seiter.
The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.One brand that absolutely kills their headline game time and time again is Refinery29, an online publication that caters to women readers.