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11-Mar-2019 07:25

Each month, we’ll be featuring an interview here on the blog and on our social accounts.For this month’s…Last updated: August 28, 2019 Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy.Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.Last month, I wrote a post called “Content promotion is changing.According to the Pew Research Center, 65% of professionals who invested in continuing education related to their…Last updated: August 30, 2019 Do a quick Google search for “multitasking” and you’ll find a wealth of articles and reports that pretty much arrive at the same conclusion: Trying to juggle too much at once will substantially undermine your productivity, so it’s best to tackle one task at a time.That’s all well and…Titles are among the most important things in SEO.Marketing automation can integrate email with your customer management platform to create relevant campaigns. Gross Profit…Last updated: August 28, 2019 Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy.But the most important feature for ecommerce merchants is to…In “Using Google Analytics to Track Profitability by Product,” I explained how to import product cost into Google Analytics to calculate gross profit for each item sold. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as: How much budget do I allocate to each channel? One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and cons, and shifting societal perspectives.

Marketing automation can do more with email than send mass deployments and track opens and clicks. I’ll break the process down by using Google Data Studio and data blending.

But while more people are tapping into the process, the truth is that many influencer marketing campaigns are lacking.